Terms of Use

Last updated: October 27, 2026

In short: WHAT IS IT? is a quiz for entertainment. Brands, titles and people in it belong to their owners and appear only so you can guess them. Premium is a monthly subscription or a one-time lifetime purchase through the App Store or Google Play; the subscription renews until you cancel it. Ads appear only when you choose a video for extra hints.

These Terms of Use (the “Terms”) are an agreement between you and Viacheslav Dudko (“we”, “us”) for WHAT IS IT? (ШО ЦЕ?), a quiz app for iPhone, iPad and Android (the “App”). By downloading or using the App you agree to these Terms. If you do not agree, do not use the App.

01Licence

We grant you a personal, non-exclusive, non-transferable, revocable licence to use the App for your own non-commercial entertainment on devices you own or control, subject to these Terms and to the terms of the store you got it from: Apple’s Licensed Application End User License Agreement or the Google Play Terms of Service.

02Quiz content

The App is for entertainment and is not a reference source. Questions, images, hints and facts may be simplified, and may be updated, corrected or removed at any time. Images are original illustrations made for the quiz, not photographs, official artwork or logos. Daily categories are downloaded over the internet and published when available: there may not be one every day, and a published one may change, move to another date or be withdrawn. If you spot an error, please tell us.

03Brands, titles and people

Questions may name or depict real brands, films, series, games, characters, places and well-known people. Their names and trademarks belong to their respective owners and are used only to identify the subject of a question. The App is not affiliated with, sponsored or endorsed by any of them. If you hold rights in something shown in the App and object to it, write to kitpeskurka@gmail.com, and we will review it promptly and change or remove it where appropriate.

04Premium

Premium unlocks premium categories, including premium Daily categories, and unlimited hints without ads. What it includes at the moment is shown in the App before you buy. It is offered as a monthly auto-renewable subscription or a one-time lifetime purchase; both give the same access. “Lifetime” means for as long as we offer the App and it remains available to your store account. We may add, update or retire content over time.

05Subscriptions, renewals and refunds

  • Payment is charged to your Apple Account or Google Play account when you confirm the purchase. The store shows the price for your country before you buy.
  • The subscription renews automatically each month unless you cancel it before the end of the current period (on the App Store, at least 24 hours before). Cancelling keeps Premium until the end of the paid period.
  • You can manage or cancel the subscription in your Apple Account or Google Play subscription settings. The lifetime purchase does not renew and can be restored on your devices in the App under Settings → Restore purchases.
  • Purchases, taxes and refunds are handled by Apple or Google under their terms; request refunds from them.

06Hints and rewarded ads

Without Premium, each letter hint uses one hint from your balance. You start with a few, earn more by answering flawlessly, up to a limit, and can watch an optional rewarded video for a few more. Hints are granted only when the ad network reports that the video was completed, and we cannot guarantee that a video is always available. Hints have no monetary value, cannot be transferred and are stored only on your device.

07Acceptable use and intellectual property

Use the App lawfully and do not interfere with its operation, bypass its purchases, or copy, resell or redistribute its content. Except for the third-party names and marks described in section 03, the App, including its design, code, name, questions, illustrations and facts, belongs to us or is used under licence.

08App Store and Google Play

  • These Terms are between you and us only, not with Apple or Google. We, not Apple or Google, are solely responsible for the App and its content, and Apple and Google have no obligation to provide maintenance or support for it.
  • If the App fails to conform to any applicable warranty, you may notify Apple, and Apple may refund the purchase price (if any); to the maximum extent permitted by law, Apple has no other warranty obligation regarding the App.
  • We, not Apple, are responsible for any claims relating to the App, including product-liability, legal-compliance and consumer-protection claims, and any third-party claim that the App infringes intellectual-property rights.
  • Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.

09Warranty and liability

The App is provided “as is” and “as available”, without warranties of any kind to the maximum extent permitted by law. We do not warrant that it will be uninterrupted or error-free. To the maximum extent permitted by law, we are not liable for indirect, incidental or consequential damages arising from your use of, or inability to use, the App. Nothing in these Terms limits liability that cannot be limited by law.

10Changes, law and contact

We may change the App, its content and these Terms. We will publish changed Terms on this page with a new date; continuing to use the App after that means you accept them. These Terms are governed by the laws of Ukraine, except where the mandatory consumer-protection laws of your country apply. Questions: kitpeskurka@gmail.com.

WHAT IS IT?